IRIS

ZHOU

02:23:34 PM

DESIGN SYSTEM + PLATFORM SOLUTION + VISUAL IDENTITY + EMERGING EXPERIENCE

ABOUT ME

I enjoy approaching complex challenges methodically, while staying true to the value of craft, collaboration and joy in the creative process.

My approach is grounded in the belief that great design is both purposeful and human-centered, emerging from the balance between scalable systems and craft. Systems create consistency, scalability, and clarity, while craft brings personality, emotion, and delight.

SELECTED

WORKS

SELECTED

WORKS

EXPERIENCE

Netflix

Messaging · Content Discovery & Promotion · Media Operations

Led the design of scalable platforms and operational ecosystems that powered member communications, content discovery, and media workflows across Netflix globally.

Netflix

Messaging · Content Discovery & Promotion · Media Operations

Led the design of scalable platforms and operational ecosystems that powered member communications, content discovery, and media workflows across Netflix globally.

Uber

Analytical Suites · Experimentation · Risk Intelligence

Led the design of data products and operational ecosystems that powered marketplace intelligence, optimization, and trust at Uber. Created analytics suites, experimentation platforms, and investigative tools that transformed complex data into actionable insights, enabling teams to make faster, more informed decisions at global scale.

Uber

Analytical Suites · Experimentation · Risk Intelligence

Led the design of data products and operational ecosystems that powered marketplace intelligence, optimization, and trust at Uber. Created analytics suites, experimentation platforms, and investigative tools that transformed complex data into actionable insights, enabling teams to make faster, more informed decisions at global scale.

Razorfish

Emerging experience

Built highly immersive interactive experiences in retail spaces to attract, inspire and engage audience.

Razorfish

Emerging experience

Built highly immersive interactive experiences in retail spaces to attract, inspire and engage audience.

Crispin

Brand innovation & experiences

Designed cross-channel brand experiences that connected physical and digital touchpoints, helping brands build awareness, strengthen engagement, and create lasting connections.

Crispin

Brand innovation & experiences

Designed cross-channel brand experiences that connected physical and digital touchpoints, helping brands build awareness, strengthen engagement, and create lasting connections.